Demographics

The USDF Trade Fairs will receive national and local exposure in our marketing materials with inclusion in our National Convention & Symposium ads. These ads and press releases will be included in USDF’s national magazine, USDF Connection, and in other national horse publications such as Dressage Today, Equestrian, Equus, Equine Journal, Practical Horseman, Southeastern Equine Monthly and, The Chronicle of the Horse, as well as several regional e-newsletters and publications.

Dressage is not only a training methodology but an Olympic level sport. Our membership includes riders at all levels of competition and experience with one thing in common: their commitment to dressage and the health and longevity of their horses.

• 91% are adults
• 97% own at least one horse
• 50% have an income of $75,000 and above
• 94% have access to the Internet
• 89% have a bachelor’s, master’s, Ph.D. or professional degree
• 37% spend $500 annually on attire.

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